{"id":165,"date":"2025-02-03T18:49:05","date_gmt":"2025-02-03T18:49:05","guid":{"rendered":"https:\/\/noter.heatpine.dk\/?p=165"},"modified":"2025-02-03T18:49:05","modified_gmt":"2025-02-03T18:49:05","slug":"persuasive-copywriting","status":"publish","type":"post","link":"https:\/\/noter.heatpine.dk\/index.php\/2025\/02\/03\/persuasive-copywriting\/","title":{"rendered":"Persuasive Copywriting"},"content":{"rendered":"\n<p><strong>Det er ikke en metode!<\/strong><\/p>\n\n\n\n<p>https:\/\/www.semrush.com\/ God for copystatestik inkl. seo keywords.<\/p>\n\n\n\n<p class=\"has-x-large-font-size\"><br><strong>De 3 paradigmer:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Det f\u00f8rmoderne samfund (propaganda) \u2013 direkte magt over andre.Ledelsernes afsender \u00f8nske<\/li>\n\n\n\n<li>Det moderne samfund (information) \u2013 Information til og med andre.Styret koncern information til m\u00e5lgruppe med feedback.<\/li>\n\n\n\n<li>Det postmoderne samfund (dialog)- kommunikation fra og medandre \u2013 det folk siger om brandet n\u00e5r de ikke er der- vi har hvert voresm\u00e5l, s\u00e5 det handler om alt imellem vores m\u00e5l.<\/li>\n<\/ol>\n\n\n\n<p class=\"has-x-large-font-size\"><strong>De 6 copy Principper <\/strong>\u2013 v\u00e6lg 1<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Reson why \u2013 giv data og grund<\/li>\n\n\n\n<li>Expository \u2013 snak om pris og produkt, no bullshit, lavt p\u00e5v\u00e6rditrappen<\/li>\n\n\n\n<li>Educational \u2013 7 tips \u2013 skrift til skole eller skrift som uddanner folk (densidste er vores)<\/li>\n\n\n\n<li>Suggestive \u2013 implicit lad folk t\u00e6nke<\/li>\n\n\n\n<li>Institutionel \u2013 snakker om virksomheden. modsat nr. 2<\/li>\n\n\n\n<li>Human interest \u2013 menneskelig v\u00e6rdi<\/li>\n<\/ol>\n\n\n\n<p class=\"has-x-large-font-size\"><strong>Frameworks<\/strong><\/p>\n\n\n\n<p>The four c\u2019s<br>the four u\u2019s<\/p>\n\n\n\n<p><strong>BAB<\/strong> \u2013 Before, after, bridge \u2013 ofte i nyhedsbreve. snakker om goder<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>forst\u00e5 m\u00e5lgruppens problem, beskriver hvad der er f\u00f8r l\u00f8sningen<\/li>\n\n\n\n<li> hvis du k\u00f8ber vores produkt bliver det s\u00e5dan her<\/li>\n\n\n\n<li>CTA , s\u00e5dan g\u00f8r du.<\/li>\n<\/ol>\n\n\n\n<p><strong>PAS<\/strong>\u2013 Problem, agitate, solve \u2013 ofte i so-me- blog og landing pages \u2013snakker om konsekvenser<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>beskriver problem, vi forst\u00e5r<\/li>\n\n\n\n<li>hvis du ikke g\u00f8r noget, s\u00e5 g\u00e5r det helt galt<\/li>\n\n\n\n<li>her er l\u00f8sningen<\/li>\n<\/ol>\n\n\n\n<p><strong>ACCA <\/strong>\u2013 Awareness, comprehension, conviction, action. Ikke sikkert atkunde kender problemet. Viser ny info \u2013 educational<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>g\u00f8r opm\u00e6rksom p\u00e5 et problem<\/li>\n\n\n\n<li>hj\u00e6lper l\u00e6seren med at fors\u00e5<\/li>\n\n\n\n<li>der findes en l\u00f8sning. ikke n\u00f8dvendig en, men der er en l\u00f8sning.<\/li>\n\n\n\n<li>CTA. \u2013 skriv hvem du er (kilde)<\/li>\n<\/ol>\n\n\n\n<p class=\"has-x-large-font-size\"><strong>Metrics mapping<\/strong> \u2013 strategisk<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"933\" height=\"455\" src=\"https:\/\/noter.heatpine.dk\/wp-content\/uploads\/2025\/02\/image-58.png\" alt=\"\" class=\"wp-image-166\" srcset=\"https:\/\/noter.heatpine.dk\/wp-content\/uploads\/2025\/02\/image-58.png 933w, https:\/\/noter.heatpine.dk\/wp-content\/uploads\/2025\/02\/image-58-300x146.png 300w, https:\/\/noter.heatpine.dk\/wp-content\/uploads\/2025\/02\/image-58-768x375.png 768w\" sizes=\"auto, (max-width: 933px) 100vw, 933px\" \/><\/figure>\n\n\n\n<p>gerne kort, nemmere og mere klar<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"349\" src=\"https:\/\/noter.heatpine.dk\/wp-content\/uploads\/2025\/02\/image-59.png\" alt=\"\" class=\"wp-image-167\" style=\"width:638px;height:auto\" srcset=\"https:\/\/noter.heatpine.dk\/wp-content\/uploads\/2025\/02\/image-59.png 558w, https:\/\/noter.heatpine.dk\/wp-content\/uploads\/2025\/02\/image-59-300x188.png 300w\" sizes=\"auto, (max-width: 558px) 100vw, 558px\" \/><\/figure>\n\n\n\n<p class=\"has-x-large-font-size\"><strong>Stepps<\/strong> \u2013 taktisk analyse v\u00e6rkt\u00f8j<\/p>\n\n\n\n<p><strong>Social currency:<\/strong> Opslag skal g\u00f8re os mere v\u00e6rd. \u00d8ge brand status. Socialvaluta i at folk bedre kan lide en.<\/p>\n\n\n\n<p><strong>Triggers<\/strong>: Noget der falder naturligt ind, top of mind. Coca cola ogjulemanden er en trigger.<\/p>\n\n\n\n<p><strong>Emotion:<\/strong> man kan godt lave triste ting men forbinde det med nogetpositivt.<\/p>\n\n\n\n<p><strong>Public:<\/strong> Lav ikke noget kontroversielt. noget som holder og giver mening.<\/p>\n\n\n\n<p><strong>Practical Value: <\/strong>giv ikke kun bilen men ogs\u00e5 manualen.<\/p>\n\n\n\n<p><strong>Stories: <\/strong>historier s\u00e6lger vare bedre.<\/p>\n\n\n\n<p class=\"has-x-large-font-size\"><strong>Indholdsrammen og indholdskonceptet<\/strong><\/p>\n\n\n\n<p><strong>Indholdsrammen:<\/strong> Specifik for platforme. Du m\u00e5 ikke lave det samme for FB og Insta.<br><strong>Indholdskoncepter<\/strong>: Kan st\u00e5 alene eller v\u00e6re en del af en serie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Det er ikke en metode! https:\/\/www.semrush.com\/ God for copystatestik inkl. seo keywords. De 3 paradigmer: De 6 copy Principper \u2013 v\u00e6lg 1 Frameworks The four c\u2019sthe four u\u2019s BAB \u2013 Before, after, bridge \u2013 ofte i nyhedsbreve. snakker om goder PAS\u2013 Problem, agitate, solve \u2013 ofte i so-me- blog og landing pages \u2013snakker om konsekvenser [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-165","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/noter.heatpine.dk\/index.php\/wp-json\/wp\/v2\/posts\/165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/noter.heatpine.dk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/noter.heatpine.dk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/noter.heatpine.dk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/noter.heatpine.dk\/index.php\/wp-json\/wp\/v2\/comments?post=165"}],"version-history":[{"count":1,"href":"https:\/\/noter.heatpine.dk\/index.php\/wp-json\/wp\/v2\/posts\/165\/revisions"}],"predecessor-version":[{"id":168,"href":"https:\/\/noter.heatpine.dk\/index.php\/wp-json\/wp\/v2\/posts\/165\/revisions\/168"}],"wp:attachment":[{"href":"https:\/\/noter.heatpine.dk\/index.php\/wp-json\/wp\/v2\/media?parent=165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/noter.heatpine.dk\/index.php\/wp-json\/wp\/v2\/categories?post=165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/noter.heatpine.dk\/index.php\/wp-json\/wp\/v2\/tags?post=165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}