{"id":54,"date":"2025-02-02T18:29:56","date_gmt":"2025-02-02T18:29:56","guid":{"rendered":"https:\/\/noter.heatpine.dk\/?p=54"},"modified":"2025-02-02T18:29:56","modified_gmt":"2025-02-02T18:29:56","slug":"budskabsdesign","status":"publish","type":"post","link":"https:\/\/noter.heatpine.dk\/index.php\/2025\/02\/02\/budskabsdesign\/","title":{"rendered":"Budskabsdesign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Indhold:<\/strong> Indholdet kan overordnet best\u00e5 af en af det tre appelformer:Logos, Patos, Ethos<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>Struktur:<\/strong> struktur kan v\u00e6re tre ting:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Er det eksplicit eller implicit. Eksplicit er det budskabet tydeligt. (useaxe f\u00e5 fisse). Implicit er budskabet skjult og mystik (alle parfumereklamer nogensinde)<\/li>\n\n\n\n<li>en-sidige eller to-sidige argumenter. en n\u00e6vnes kun det god. Ved tokan det negative ogs\u00e5 ses. Tosidige argument. N\u00e6vn en d\u00e5rligsituation som produktet kan l\u00f8se.<\/li>\n\n\n\n<li>st\u00e6rkeste argumenter f\u00f8rst eller til sidst. Skal budskabet lige i hovedmed det samme eller skal det bygges op til<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Format\/udformning<\/strong>: Fokus p\u00e5: farver, layout, placering, font, billeder ogikke mindst sanser<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>Tone of voice:<\/strong><br>Opvej f\u00f8lgende:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Funny\/serious<\/li>\n\n\n\n<li>formel\/casual<\/li>\n\n\n\n<li>Respectfull\/irrelevant<\/li>\n\n\n\n<li>Enthuastic\/ matter of fact<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Hvordan fremst\u00e5r du. skabe En stemning og appeller. T\u00e6nk overappelformerne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><em>\u201cA tone of voice is not what you say, but how you say it<br>. Thisencompasses not only the words you choose, but their order, rhythmand pace. Rather confusingly, when seen in the world of business andmarketing, the phrase \u2018tone of voice\u2019 refers to written \u2013 rather thanspoken \u2013 words.\u201d<\/em><br><strong>\u2013 Google<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Indhold: Indholdet kan overordnet best\u00e5 af en af det tre appelformer:Logos, Patos, Ethos Struktur: struktur kan v\u00e6re tre ting: Format\/udformning: Fokus p\u00e5: farver, layout, placering, font, billeder ogikke mindst sanser Tone of voice:Opvej f\u00f8lgende: Hvordan fremst\u00e5r du. skabe En stemning og appeller. T\u00e6nk overappelformerne. \u201cA tone of voice is not what you say, but how [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-54","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/noter.heatpine.dk\/index.php\/wp-json\/wp\/v2\/posts\/54","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/noter.heatpine.dk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/noter.heatpine.dk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/noter.heatpine.dk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/noter.heatpine.dk\/index.php\/wp-json\/wp\/v2\/comments?post=54"}],"version-history":[{"count":1,"href":"https:\/\/noter.heatpine.dk\/index.php\/wp-json\/wp\/v2\/posts\/54\/revisions"}],"predecessor-version":[{"id":55,"href":"https:\/\/noter.heatpine.dk\/index.php\/wp-json\/wp\/v2\/posts\/54\/revisions\/55"}],"wp:attachment":[{"href":"https:\/\/noter.heatpine.dk\/index.php\/wp-json\/wp\/v2\/media?parent=54"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/noter.heatpine.dk\/index.php\/wp-json\/wp\/v2\/categories?post=54"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/noter.heatpine.dk\/index.php\/wp-json\/wp\/v2\/tags?post=54"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}