{"id":58,"date":"2025-02-02T18:33:43","date_gmt":"2025-02-02T18:33:43","guid":{"rendered":"https:\/\/noter.heatpine.dk\/?p=58"},"modified":"2025-02-02T18:33:43","modified_gmt":"2025-02-02T18:33:43","slug":"kunderejsen","status":"publish","type":"post","link":"https:\/\/noter.heatpine.dk\/index.php\/2025\/02\/02\/kunderejsen\/","title":{"rendered":"Kunderejsen"},"content":{"rendered":"\n<p>Tracking af f\u00f8r, under og efter k\u00f8bsprocessen. tidligere var kunde rejsenmeget direkte, men i den digitale verden er det blevet mere komplekstda, der er andre distraktioner af hjemmesider, sociale medier ogkonkurrenter. nu vil kunde rejsen fors\u00e6tte selv efter handel. var det en godoplevelse vil de blive stamkunder.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"417\" src=\"https:\/\/noter.heatpine.dk\/wp-content\/uploads\/2025\/02\/image-17.png\" alt=\"\" class=\"wp-image-59\" srcset=\"https:\/\/noter.heatpine.dk\/wp-content\/uploads\/2025\/02\/image-17.png 768w, https:\/\/noter.heatpine.dk\/wp-content\/uploads\/2025\/02\/image-17-300x163.png 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p><strong>Touch points:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>direkte- hvad har du kontrol over \u2013 hjemmeside reklamer,kundeservice<\/li>\n\n\n\n<li>indirekte- anmeldelser, anbefalinger<\/li>\n<\/ol>\n\n\n\n<p><strong>pain point:<br><\/strong>hvis det ikke virker, d\u00e5rlige kundeoplevelser \u2013 identificer og l\u00f8s dem imapping<\/p>\n\n\n\n<p><br><strong>Mapping<\/strong>: se og identificer hvor i handelsprocessen kunder hopper fra. Fx.hopper ud ved indk\u00f8bskurven grundet h\u00f8j fragt pris. du kan selvf\u00f8lgeligikke altid vide hvorfor<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"642\" src=\"https:\/\/noter.heatpine.dk\/wp-content\/uploads\/2025\/02\/image-18.png\" alt=\"\" class=\"wp-image-60\" style=\"width:441px;height:auto\" srcset=\"https:\/\/noter.heatpine.dk\/wp-content\/uploads\/2025\/02\/image-18.png 768w, https:\/\/noter.heatpine.dk\/wp-content\/uploads\/2025\/02\/image-18-300x251.png 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"568\" height=\"396\" src=\"https:\/\/noter.heatpine.dk\/wp-content\/uploads\/2025\/02\/image-19.png\" alt=\"\" class=\"wp-image-61\" style=\"width:645px;height:auto\" srcset=\"https:\/\/noter.heatpine.dk\/wp-content\/uploads\/2025\/02\/image-19.png 568w, https:\/\/noter.heatpine.dk\/wp-content\/uploads\/2025\/02\/image-19-300x209.png 300w\" sizes=\"auto, (max-width: 568px) 100vw, 568px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Tracking af f\u00f8r, under og efter k\u00f8bsprocessen. tidligere var kunde rejsenmeget direkte, men i den digitale verden er det blevet mere komplekstda, der er andre distraktioner af hjemmesider, sociale medier ogkonkurrenter. nu vil kunde rejsen fors\u00e6tte selv efter handel. var det en godoplevelse vil de blive stamkunder. Touch points: pain point:hvis det ikke virker, d\u00e5rlige [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-58","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/noter.heatpine.dk\/index.php\/wp-json\/wp\/v2\/posts\/58","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/noter.heatpine.dk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/noter.heatpine.dk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/noter.heatpine.dk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/noter.heatpine.dk\/index.php\/wp-json\/wp\/v2\/comments?post=58"}],"version-history":[{"count":1,"href":"https:\/\/noter.heatpine.dk\/index.php\/wp-json\/wp\/v2\/posts\/58\/revisions"}],"predecessor-version":[{"id":62,"href":"https:\/\/noter.heatpine.dk\/index.php\/wp-json\/wp\/v2\/posts\/58\/revisions\/62"}],"wp:attachment":[{"href":"https:\/\/noter.heatpine.dk\/index.php\/wp-json\/wp\/v2\/media?parent=58"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/noter.heatpine.dk\/index.php\/wp-json\/wp\/v2\/categories?post=58"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/noter.heatpine.dk\/index.php\/wp-json\/wp\/v2\/tags?post=58"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}